I took all my notes and summarized them into bullet points quotes or statements. I had around 10 bullet points per person, so there were a lot of them. I realized that I had too many to put up on a wall of post-its, so I categorized all the bullet points in a google drive document before I started to map everything out on post-its. The pink post-it is the theme, the orange one is the quotes or statements in summary, and the green one is a proposal of a design change.

Basic Emotion

Summary: This regards the screen where all the basic emotions were laying. The participants mainly said that ”These emotions are quite negative and intense”. And after they had been playing around, they said that they wanted to have some sort of indication of the sub emotions.

Design Proposal: There should be an indication that more will come after a click/sub emotions will appear/basic emotions are categories.

Toggle Navigation vs Toggle Navigation + ”X”

Summary: Only the toggle navigation pattern was heard to learn, but easy to remember. When the X was there on the other hand, it was way easier, but some people felt like the X would cancel everything.

Design Proposal: Keep the possibility of toggling the basic emotion, some sort of ”go back” button is needed and keep the basic emotion selected at all times, even if a sub emotion is selected.

I’m done reflecting vs Go to next Button

Summary: People are used to one click submit and 50% just clicked this button on autopilot. Starting with everyone that got ”I’m done reflecting”: If they just clicked it, they thought later on that they had submitted the reflection (the word and the visualization), but if they read the text under the button they could see that this action would not submit anything, which made them confused ”What will then happen?”. The participants that got the ”Go to Next” button were still confused where this action would take them.

Design Proposal: Either change the looks of the button (maybe a checkbox, or an outlined button instead of a blue submit button) or have two buttons under each other were one is ”Submit” and one is ”Finish without submitting”.

Submit button

Summary: When this button said ”share”, almost everyone thought they were charing to Facebook. 100% thought that this action would submit the visualization, but as the people that did not read the small texts, around 50% thought that the actual word would be submitted as well. People generally liked the optional tone of submitting ”I can focus on my reflection”

Design Proposal: Do not use the word share on the button, maybe keep submit even though it is a little bit formal. Make the button tell what will be submitted too.

Emotion Description

Summary: ”promotes learning”, ”I want to see what these emotions mean”, ”good as a guideline”. Around 50% read or saw this description.

Design Proposal: These texts are good, keep the same.

Abstract Illustration

Summary: ”Selection of the emotions will change the illustration” and ”The illustration represents the emotion”, were quotes. Though, it created confusion for some people as for what it was representing in detail (color, shape, etc). Nevertheless, everyone thought it represented the emotion in some way, and it also created a sense of connection to what was showing on the TV, and therefore what would be shared. A lot of the participants thought that their submission would morph the illustration on the TV. The illustration also sparked curiosity.

Design Proposal: Mostly good things though still confusing for some. I think that this is something that is so new, that I can keep it the same because there are no guidelines on how to visualize emotions. This may partly be why people were so confused, they haven’t ever seen this before.

Sub Emotion

Summary: 30% tried to deselect the sub emotions.

Design Proposal: Make it possible to deselect the sub emotions.

Expectation After Submitting

Summary: Want more value after submitting (know more about the emotion, its triggers or responses). Another one wanted the illustration all the way to the end. A third one expected to see some sort of results.

Design Proposal: Possibly change the ”Thanks for participating” (with a heart) to some sort of extra value.

”Why should I do this?”

Summary: ”What is the reason of doing this, or even choosing a sub emotion, if it will not contribute to the big visualization?” and ”Why am I doing this in the first place?” were quotes that I heard from time to time.

Design Proposal: This could be solved with below theme.

Friction/On-boarding

Summary: [We will not share the name of your emotion on the big screen] – ”this text makes me dare to explore because nothing will be shared without my consent”. This person also said ”I don’t know what name of emotion is”.

[Being aware of your emotions can calm your mind] – ”this makes me realize that choosing a sub emotion is good for me!”

Design Proposal: Possibly give this information on the presenters screen, or keep some short on-boarding. I think that three screens that I had in this idea is a little bit too long, because it will always stay the same for everyone since we can’t track users because they are anonymous.

I think that telling the user that ”The name of the emotion will not be shared” is too early to display in an on-boarding, the user will not even know what is gonna happen in the next step. But what I think is good to tell the user is why they are doing this. Because of the quotes in the theme above.

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This is everything that I managed to find out during the testing. I made some new designs in regards of this that I will show in the next post.